An incomplete and flawed marketing strategy is one of the main causes of the early downfall of many businesses. Launching a business involves more than just money. It calls for diligence, commitment, time, and effort. And even while developing a marketing strategy is challenging and specific for every business, we live in a time when anything is technically feasible. We have a wide range of resources at our disposal that we may employ to increase revenue and profit for our company.
We’ve come up with the top 11 tools that are essential for any business, no matter how big or little, to boost sales. With the help of Xfinity internet plans, download these tools to improve your marketing game. Whether your company is new to the industry or expanding, utilizing these tools will surely help you know your target market and how they behave.
Email marketing has long been the place to start for many business owners’ and marketers’ marketing campaigns. Email marketing is a tried-and-true formula for establishing a brand presence in the market as it is one of the most recognized and well-liked strategies. Even while some start-ups may believe that email marketing is an outdated strategy for the twenty-first century, it still has a high success rate, and a significant portion of that success comes from this incredible email and digital marketing tool called MailChimp.
When you link your marketing campaign to MailChimp, you can monitor statistics like the average open rate and average click rate that show you how much traffic your newsletter gets when it is sent out. A free subscription from MailChimp allows the user to send up to 12000 emails each month with a cap of 2000 subscribers. The information it offers is crucial for helping you in understanding your target audience, their behavior, and how they interact with your digital content.
In addition to these perks, MailChimp is a tool that is incredibly simple to use, making it simple to add images to your newsletter. Combining MailChimp with email marketing will undoubtedly double the revenue!
2. Google Analytics
Google has consistently dominated the digital sector in all aspects, including marketing. Those interested in tracking their followers’/customers’ behavior on their website or content can use Google Analytics, a free tool from Google.
Although it might seem difficult at first, the tool’s purpose is very simple and straightforward to understand. If you have trouble understanding how it works, Google also provides a program about Google Analytics via Google Analytics Academy that you can join and learn from. It also allows you to use all of its advanced features for free!
Since Google Analytics offers advanced analytics for free, something that most paid platforms don’t, almost every blog or digital marketer used it when they first started out. Through data and analytics, Google Analytics has demonstrated the potential to improve marketing performance and efficiency.
Although BuzzSumo is not a free promotional tool, it gives you the chance to learn more about the industry that you want to dominate. Consider it to be a book where you may learn more about the industry you are entering, the trends that are dominating it, and what your rivals are up to.
This will make it clearer to you how your marketing strategy should be executed and where it should be used. A 7-day trial of BuzzSumo is also available if you don’t want to pay the $80.00 monthly fee to test if you enjoy the software’s functionality!
An important element of brand management that will never be ignored is web design. The website is usually the first point of contact for any potential customer, so the last thing you want to do is turn them off with poor themes and unattractive graphics. Canva can be of help in this area. It is a free online design tool that enables you to make stunning and original graphics for your website and social media feeds.
Do you detest boring, plain, and mundane graphics? Do you wish to add flavor to your content? It’s time to create immaculate, professional visuals using Canva. The best thing, though? You’re good to go even with little to no expertise in graphic design! This is due to the fact that Canva is essentially a drag-and-drop platform with user-friendly designs, fonts, and infographics!
In terms of marketing, a workflow management system is crucial. With Asana, a free project management tool, you can give each team member a task, improve team communication, and monitor each team member’s progress to see if they’re ready to take on another assignment yet!
Although it is a free tool, depending on your plan, Hub could cost up to $3,200. This tool can help you manage your content and attract and convert new leads. It has been a popular choice in the marketing and CRM industry for a time now, mostly because it is a one-stop shop for every business operation, which explains its high price tag.
Social media has undeniably been popular for a few years, making it the ideal tool for marketing. To manage your social media content, though, you still need a tool.
Hootsuite offers all of that and more, including planning when to post in the future, deciding when to engage the audience, and putting social media marketing strategy into action across all social media platforms.
Choose Adroll if you’re seeking in-depth insights. A personalized and consistent marketing experience is provided by the e-commerce marketing platform on many platforms. It provides a very straightforward user interface to make managing and placing ads easy!
This platform enables you to see every customer’s data from a high perspective, providing you with a thorough understanding of the performance and engagement of your website.
Along with keyword analysis and site audits, Moz offers both paid and free solutions for SEO-related marketing! Moreover, they provide competitive research and organic rank tracking, both of which are quite helpful if you want to outsmart your competitors’ marketing plans. Moz is the ideal tool for you if you struggle with web SEO!
Ahrefs is a powerful SEO tool that can help you increase website traffic. They have information on more than 1.2 billion keywords in the United States and more than 150 million in other nations.
Ahrefs is excellent for competition analysis because it lets you see who is linking to your rivals, what their popular pages are, and other info. You can use the Content Gap tool to detect major deficiencies in your content sections and to check how their content is ranked.
Evidence integrates with your CRM or blog and leverages social proof to increase site conversions. When a targeted buyer visits your website, they use videos, reviews, and social proof messaging (such as “50 people are watching this page right now”)
Customers perceive your brand more favorably because of the most-used Live Visitor Count and Hot Streak notification features, which also enable potential customers to see how other people are reacting to your product. Furthermore, it’s quite simple to install; all you have to do is copy and paste their pixels onto your website.
To Sum It All Up
While it can be challenging to decide which marketing tools to use and buy, most of those listed above are either free to use or, give a 7-day trial to encourage you to make a decision. You will undoubtedly be able to develop the ideal marketing plan for your company with the aid of these resources.
Utilize these resources to make wiser investment decisions! Xfinity customer service can offer you the fastest internet connection in your area to download these tools!